Youtube announced a new rule on Thursday requiring creators to reach a minimum of 10,000 lifetime views before they can earn a share of ad revenue from the site. YouTube said it is looking to reduce the number of channels that steal content from other individuals or companies in order rack up video views that they can then use to make money through the site's partner program. YouTube offers creators a 55% share of the ad revenue from pre-roll ads that appear in of their videos.
YouTube has been working to reduce bad behavior on its site by introducing a tool for users to report channels that impersonate other people or accounts. On Thursday, YouTube said that it has removed "hundreds of thousands" of violators from the site.
According to YouTube, the 10,000-view benchmark allows the company time to determine whether a channel is violating community guidelines and advertiser policies. The service had been receiving complaints from certain advertisers who were unhappy that their ads were being played in conjunction with questionable content, the Wall Street Journal,
In creating the new policy, the company considered whether a minimum page view threshold may offend or discourage some of its less prolific creators from contributing to the site. "By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators," the company said in a blog post announcing the rule change. YouTube also added that channels with less than 10,000 views would be able to keep any revenue they earned before today's changes.
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